eCommerce Growth with Magento, Acomba, and ActiveCampaign
Londero Sports aimed to modernize their Magento e-commerce site by integrating an ERP solution (Acomba) to improve inventory and sales management. Additionally, they implemented ActiveCampaign to automate their marketing efforts, thereby targeting customers more effectively. Another key objective was SEO optimization to increase online visibility and strengthen their market presence. The challenges included:
→ Integrating Acomba with Magento for centralized and real-time management of commercial data.
→ Optimizing SEO to increase organic traffic in a highly competitive sector.
→ Implementing a marketing automation system to maximize conversions and customer retention.
Thanks to a successful integration of Magento with Acomba, along with the use of ActiveCampaign, the site benefits from real-time inventory management, synchronization of orders and invoices, and efficient marketing campaign automation. This has concretely improved daily operations, notably by reducing order processing times. Here are the results achieved:
→ Optimized inventory management: Thanks to the integration with Acomba, data is constantly updated, reducing stock errors.
→ Effective SEO: SEO optimization, including keyword optimization, content improvement, and new backlink creation, led to a 25% increase in organic traffic in less than 6 months.
→ Marketing automation: Automated campaigns generated a 35% higher engagement rate and a 20% increase in online sales conversions.
The technical overhaul, integration, and digital marketing efforts led to significant growth:
→ Improved customer experience: With more precise inventory management and personalized marketing campaigns, customers benefit from a better shopping experience, including shorter delivery times and more relevant product recommendations.
→ Increased sales: Online sales increased by 39 % since the implementation of the new strategies.
→ Expansion of features: The site is now ready to integrate additional automation and management tools, further enhancing Londero Sports’ competitiveness in the market.