Academy Group
August 16, 2023Reimagining Online Beauty Product Shopping
Consolidation and expansion of Academy Group’s online presence: Redesign and digital strategy
Discovering the Perfect Digital Mix
The Academy Group, a pioneer in the field of natural beauty, faced a saturated and competitive online market. Their main challenge was to launch an online store that not only reflects their unique brand identity but also stands out distinctly from the competition. They needed a digital strategy that combines captivating online presence with an effective business approach to attract and retain a targeted clientele. Their goal was to create a space where the quality and exclusivity of their products would be highlighted, while ensuring optimal user experience and maximum visibility in search engines.
Step-by-Step Approach for Scaling Up
Our agency, Atlas Code, has crafted a personalized solution by combining a sophisticated PrestaShop platform with content strategy, Klaviyo automation, and advanced SEO. We’ve optimized the user experience, strengthened online visibility, and implemented targeted marketing campaigns to attract high-quality customers.
Progressive Approach
→ Quick Launch: Implement targeted advertising campaigns to generate initial traffic.
→ Continuous Optimization: Constantly improve UX and SEO.
→ Milestone Events: Organize special promotions, such as flash sales, to boost conversions.
→ Expansion and Diversification: Develop new product categories to attract a broader customer base.
Ready to Ramp Up Sales
Initial “Quick Win” Approach: We began by activating quick return on investment (ROI) marketing levers, which generated sufficient funds to finance Phase 2 of our acceleration strategy.
Progressive Development:
→ Traffic Generation: Targeted advertising campaigns and commercial animation plan to increase visibility.
→ Improving User Experience: SEO and UX-focused redesign to consolidate growth.
→ Significant Commercial Operations: Events like Black Friday, combining SEO, SEA, and direct marketing for maximum impact.
→ Expanding Offerings: Developing new product ranges and optimizing the purchase funnel by connecting third-party solutions.
→ Continuous Improvement: Monthly strategic meetings between our teams and those of the Academy to steer and continuously improve the project.
→ Expansion into the American Market: Dedicated Platform for the United States: Launching a specific version of the site for the American market, tailored to local preferences and requirements.
Valued by Enterprises Across Canada
During our collaboration with Atlas Code, we communicated frequently and benefited not only from the timely and high-quality services provided but also from their proactive attitude. Their contribution was a key factor in achieving our goals.
Atlas Code Agency is absolutely fabulous to work with! I know them personally and have been working with them for over ten years. Their personal touch in making your business unique, a priority in people’s minds, and top of web searches is incredible.
I highly recommend Atlas Code Agency! The team I worked with, consisting of Reda, Tarik, and Ismail, guides us in our marketing initiatives and develops excellent strategies to increase our return on investment. The agency excels in collaboration and responds quickly.
Beyond the remarkable skill of their developers and designers, what truly set my experience with Atlas Code apart was their extraordinary project management. The confidence I had, knowing that everything was perfectly orchestrated, was unshakable. Together, we successfully deployed a complex web platform, strictly adhering to the pre-established deadlines and budget.
